Jook-Am was born from the philosophy of Grand Master Jung Tae Park (1943 – 2002) — bamboo rising straight with roots in stone. It reflects the strength to stand tall through adversity, the humility to stay grounded, and the spirit to persevere. “Jook-Am,” meaning bamboo in stone, was the name he chose to embody his ideals — resilience rooted in principle, growth born from struggle, and harmony between strength and grace. Every design carries that same spirit — blending philosophy, art, and the timeless teachings he lived by.